Who and what are you trying to influence?
Over the past two months, I’ve had the opportunity to spend a lot of time with some of our clients who all have a different perspective on today’s public relations, marketing and overall strategy. Now...
View ArticleMore coming out of your PR Agency today
I just finished reading Valerie Simon’s blog post ‘Are PR Budgets Back’ and though the topic will surely get some eyeballs for the obvious reasons from people in our industry, there are a few points in...
View ArticleAt the end of the day, it’s all about reputation
PAN's EVP Mark Nardone's reaction to news today about Facebook hiring a PR agency for a smear campaign vs. Google The post At the end of the day, it’s all about reputation appeared first on PAN...
View ArticleIT Media Having a Little Fun!
Senior Account Manager Erica Burns explores some fun ideas, how to interact with clients and what the IT media has been writing about. The post IT Media Having a Little Fun! appeared first on PAN...
View ArticleAt Fenway, the grass is always greener…At least so I thought
Matthew Briggs examines the "tell all" Red Sox article in Boston Magazine. He looks at how client trust and reputation should always come first. The post At Fenway, the grass is always greener…At least...
View ArticleWhat is [good] PR?
Matthew Briggs talks about how he helps people understand PR, what “good” PR means and how looking at the bigger picture can provide focus on day-to-day activities. The post What is [good] PR? appeared...
View ArticlePR’s Important Role in Branding
Lisa Astor looks at how important PR is in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new...
View ArticleIs Public Relations, in the Traditional Sense, Dead? I think so…
Vice President Jason Ouellette explains why PR may be dead and the need for marketers to create integrated campaigns in order to succeed. The post Is Public Relations, in the Traditional Sense, Dead? I...
View ArticleNote to Lance Armstrong: Redemption Begins With an Apology
Looking at the Lance Armstrong news today, Senior Vice President Jim Barbagallo examines the importance of an apology during crisis communications. The post Note to Lance Armstrong: Redemption Begins...
View ArticleCrisis Management: Plan Ahead, Don’t Hide Your Head
Ask around, and you'll discover that close to half of the companies out there do not have a plan in place should a crisis unfold. Effective crisis communications planning is more critical than ever,...
View Article